Companies

We build ventures in four rapidly growing markets — leveraging our expertise, capital and network of partners and customers to transform great ideas into valuable businesses. We keep our diverse ad-tech portfolio strong and thriving by constantly sleuthing out growth opportunities, managing risk and expanding connections as well as providing ongoing financial support and strategic planning. We build success, one company at a time.

Markets

Publishing

We understand the pain points of online publishing, and design systems that address them, from better website performance and up-to-date monetization technology to real time user value analytics and automated media buying.

Video Advertising

We focus on technologies that maximize video advertising optimization and yield, enhance fraud detection tools and boost video playing — all enhanced by close relationships with premium publishers.

E-Commerce

Opportunity is everywhere — and at double digit rates. We focus on building e-commerce international brands and product companies.

Blockchain

We believe blockchain technology is the biggest disruptor since the invention of the internet. We’re currently searching for companies geared to disrupt the digital advertising industry based on blockchain tech.

Our Companies

An online publisher trade-desk, Novelty’s proprietary platform powers its owned and operated network of sites. It does so with dynamic yield optimization services, audience matching based on first party data as well as automated traffic buying using real time algorithms, and a prediction engine. Plus, it works across all major real time bidding exchanges. On the network side, Novelty Magazines publishes unique content focused on news, finance, sports, parenting tips and entertainment to over 50 million monthly loyal readers around the world.

A video syndication and advertising platform with full RTB capabilities, VidRide drives demand from both open and private marketplaces through in-stream and out-stream video inventory across all screens. VidRide’s technology is designed to maximize video advertising optimization and yield. To that end, our team has developed highly sensitive algorithms that detect demand trends on publisher websites, enabling fast programmatic insertion of ads across our network.

A performance-based marketing agency focused on app installs (CPI) — currently over 200,000 a month — for leading advertisers. Predicto leverages Songo’s ad buying technologies for automated buying, data management and performance algorithms.

The first advertising data trading platform to reward users, Liberdy is a breakthrough blockchain-based DMP where users can get compensated for the use advertisers make of their data — for the first time ever. Liberdy’s goal is to build a fair and balanced advertising economy powered by users consent and to be the leading open platform for verified high quality user data.

BrandCrunch accelerates the creation of online consumer brands by using data driven abilities to laser target audiences. We continuously develop high-pace brand creation technologies — from new vertical testing tools, shop creation, funnel optimization and media buying technologies — all built in-house with the goal of seizing the moment performance-based eCommerce becomes the major vertical in paid advertising.